Jelena Lazarević

Executive Director

Jelena Lazarević is the Executive Director of the Japanese Business Alliance in Serbia (JBAS), where she is responsible for the strategic development and day-to-day operations of the organization, as well as for strengthening cooperation between Japanese and Serbian businesses. Prior to joining JBAS, Jelena spent 15 years at the Foreign Investors Council (FIC), where she served as Regulatory Director. In this role, she focused on regulatory affairs, public policy advocacy and business environment improvement, working closely with member companies, government institutions, regulatory authorities, embassies, international organizations and other stakeholders. She also coordinated FIC working committees and task forces, contributed to the annual White Book publication, represented FIC in governmental working groups and organized high-level business and regulatory events. Jelena began her professional career in the judiciary, gaining more than seven years of experience at the Third Municipal Court in Belgrade and the High Court in Belgrade, where she worked on civil and criminal law matters and provided legal analysis and expert support. She holds a Law degree from the University of Belgrade Faculty of Law and passed the Bar Examination in 2007.