Serbia has great strategic and regional importance and has attracted over 34 billion euros in foreign direct investment (FDI) since 2007. This testifies to the trend that in the last few years, foreign companies have recognized Serbia as a promising investment destination. Toyo Tires invested around 400 million euros in 2019, while Nidec Corporation is expected to donate more than half of the 1.5 billion euros intended for European factories to Serbia. The business climate in Serbia is stable, the Serbian market is innovative and offers a good basis for improving the business of companies.

According to the latest report 'IBM Global Location Trends 2020', the Republic of Serbia is the leader in the number of vacancies through foreign direct investment projects in 2019.

Out of a total of 141 countries, Serbia was ranked 72nd according to the World Economic Forum's Global Business Competitiveness Index from 2019.

The largest foreign investors in Serbia are Germany, Italy, Austria, and America, and cooperation with Japan, although modest, has a great potential to develop in the future.

BUSINESS SUPPORT

• Consulting regarding entering the Serbian market (market research, products, competition)

• Consulting support for export marketing activities (market analysis, marketing plan development, promotions ...)

• Consulting support for the improvement of export capabilities

• Search for partners and associates, appropriate organizations and institutions

• Assistance in establishing contacts with potential partners within the membership

• Mediation between companies, institutions, organizations

• Marketing services - increasing the visibility of presence in Japan and Serbia

• Logistical support for delegates and representatives

• Teaching about business - training and courses with experts

• Innovation and start-up connections with Japan

• Activities to support exports and new investments

EVENTS AND PROMOTIONS

• Organizing events in cooperation with members and for members

• Events in cooperation with other institutions in Serbia

• Organizing seminars and conferences

• Organizing professional workshops, training, business networking events, webinars, presentations, promotions and panels

• Organization of study trips and visits to Japanese companies, local authorities, universities, science and technology parks, start-up centres, business development centres, with the possibility of education and information about the latest technologies in Serbia

• Brand and product promotion - planning and organizing events with a target group that corresponds to the member company/organization

• Support, participation, and representation of the company during entrepreneurial missions

• Invitations to participate in regional business and partnership events through our business network

• Regular organization of social and business events on the occasion of Japanese holidays

OTHER

• Connecting members with state and international institutions

• Assistance in solving current problems through debates and round tables

• Economic and legal advice related to doing business on the Serbian market

• Legal advice

• Priority approach to our professional training

• Regular informing about activities and invitations to all events organized by JBAS (seminars, lectures, conferences, chamber evenings ...)

• Strategies, events, and activities with Serbian and Japanese institutions, agencies, and non-governmental organizations

• Tourist exchange and promotion

• International projects and activities (JICA, Jetro, JCCI, EU)

• Organizing training courses with member companies and/or educational institutions and specialized companies from Serbia, Europe, and Japan (mechatronics, automation, dual education, universities)