Japanese Business Alliance in Serbia is a non-profit business association, founded as an initiative of already present Japanese companies in Serbia, with an aim to improve cooperation between Japan and the Republic of Serbia, primarily by development of economic and cultural relations between two countries.

Our goal is to promote and protect interests of Japanese business society in Serbia, both Japanese companies doing business in Serbian, as well as Serbian companies that closely cooperate with Japanese companies, by promoting Japanese business culture and values, providing support in establishing business contacts between representatives of Japanese and Serbian business circles and intensifying participation of Japanese business society in creating and improving business environment in Serbia. Our ultimate goal is to support intensification of trade and investment cooperation between our two countries.

JBAS acts as the platform for exchange of ideas, experiences and establishment of contacts for its members and supports them in successfully doing their business.

To become a member, the applicant has to send the membership application form to the following e-mail address office@jbas.rs. Decisions on acceptance into membership are made by the Board of Directors of the Alliance. All applicants will be informed on the decision in written and after being admitted as a member of the Japanese Business Alliance in Serbia, each member shall receive an accession form and invoice for the annual membership fee.


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Oliver Lepori

Executive Director
Appointed as Executive Director of JBAS as of December 2020. Oliver started his career at managerial positions in international business environment in the EU, Balkans and the Republic of Serbia.

Goran Pekez

President of the Board of Directors
As of 2003 Mr. Pekez is working with JT International (JTI), member of Japan Tobacco Inc., as Corporate Affairs and Communications Director in charge of Adriatic region…

Naoki Tsukada

Member of the Board of Directors
The only Japanese in the Board of Directors of JBAS. Naoki has been appointed as General Manager of Mitsubishi Corporation, Belgrade since April 2015.

Milena Argirović

Member of the Board of Directors
Milena acts as a Head of Takeda Representative Office in Serbia, in charge for Takeda’s operations in Serbia, Montenegro, Albania, Macedonia and Kosovo.

Dirk Bantel

Member of the Board of Directors
After finishing vocational training as an economist, Dirk Bantel studied economy and finished with a degree of Master of Business Administration with the main focus on finance and production.

Igor Brankov

Member of the Board of Directors
Supported and contributed to the establishment of the JBAS as a representative of Mazda Motor Corporation and today he is a member of the Board of Directors of the Alliance.

Ljubica Hadžistević

Member of the Board of Directors
Ljubica has graduated from the University of Economics in Belgrade in 2001 and completed her MBA studies at the University of Sheffield, majoring in general management.

Robert Lukić

Member of the Board of Directors
As of 2017 Robert is working at Toyota Srbija d.o.o as the General Director, while at the same time leading the marketing activities for the ex-Yugoslavian countries…



As Japan has become a key part of the intricate global business environment, the foreign businessperson working with Japanese companies may encounter a wide variety of communication gaps arising from differences in cultural values and assumptions, business customs, and language.

The foreign businessperson who understands the cultural background of the Japanese business partners will be better prepared to build strong partnerships and successful cooperation.


  • Japanese Business Alliance in Serbia

    Svetogorska 7L,
    11000 Beograd,
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  • Phone Number:

    + 381 64 80 15 775
  • Email Address: